What My VO Clients Taught Me About Music Clients (and Vice Versa)
- silasbeats
- May 29
- 4 min read
As a freelancer working in both music and voiceover, one of the biggest lessons I’ve learned is this: while the clients may come from different industries, what they actually want is almost the same.
At first, it felt like I was navigating two completely separate worlds.
On one side, I had music supervisors, artists, and agencies licensing my beats for sync projects.
On the other side, I was working with podcast creators, brands, and video producers who needed voiceovers.
Different deliverables. Different timelines. Different creative needs.
But after handling nearly a thousand gigs, I realised something important. Whether someone needs a beat or a voice, what they are really looking for is peace of mind.
It’s Not Just About Talent
Most clients assume you’re talented. That’s the baseline.
What they really value is your speed, reliability, clear communication, and your ability to understand feedback and direction without making them over-explain things.
For example:
A VO client might say, "We want this upbeat but calm."
A music client might say, "We want something punchy but emotional."
Both statements are vague, but both require the same skill: creative interpretation and problem-solving without making the client feel like they need to do more work.
When you develop that, you instantly become more valuable, regardless of the service you provide.
Music and Voice Clients Have More in Common Than You Think
Content creators, agencies, editors, and corporate teams often need both voiceovers and music, sometimes for the same project.
Here are a few examples:
A YouTuber might need a voiceover for a tutorial and intro music to go with it.
A brand may need a voiceover for an ad and background music for social media versions.
A company could need a narrator for an internal training video and a soundtrack for the background.
I’ve had clients start by hiring me for voice work and then come back later to license my music. I’ve also seen the reverse.
Once a client trusts you in one area, they are far more likely to explore what else you can do.
That’s why having a clear and connected personal brand across services is so important. You don’t need to confuse people — you just need to show them how it all fits together.
Your Process Is the Real Product
It doesn’t matter if you’re delivering a $50 voiceover or a $500 beat license. The experience you give the client is what keeps them coming back.
Here’s what I do across both music and VO projects:
Start with clear communication
Provide samples before delivering the full version
Deliver fast, clean files in multiple formats
Offer minor revisions without going overboard
Make the next “yes” easy
Over time, clients have told me, “I really appreciate how smooth this was.” That kind of feedback matters more than compliments about talent.
At the end of the day, people want to work with someone who gets the job done right and makes the process easy.
Both Music and Voice Tell Stories
Music and voice may seem like different crafts, but they’re both emotional storytelling tools.
Music sets the tone and creates an emotional vibe. Voice delivers the message and brings emotional clarity.
When I approach a project with the mindset of “How can I help this story land better?”
I consistently produce better results. Even if the technical skill stays the same, the output connects more deeply with the audience.
Clients may not describe it in those words, but they can feel it. They feel it when the beat lifts the energy of their scene. They feel it when your voice captures the mood they imagined but couldn’t explain.
That’s why I treat both beats and voiceovers as tools for storytelling, not just assets to be used.
Why Creative Freelancers Should Embrace Their Overlap
If you only offer one creative service, that’s completely fine.
But if you’ve got multiple skills, show clients how they connect. Don’t hide them. Don’t treat them like separate businesses. Let people see how your experience in one area improves your work in the other.
When you show clients that you understand storytelling, production, clarity, timing, and delivery across formats, you shift from being just a freelancer to becoming a trusted creative partner.
That’s the moment people stop saying, “Can I get a quote?” and start asking, “Are you free for our next project?”
The Power of Offering Both Voiceover and Music as a Freelancer
If you’re a creative freelancer who works in more than one field, don’t see it as a distraction. See it as your advantage.
There is real power in showing how your skills complement each other. The more value you bring to a project, the more opportunities you create for yourself.
Have you ever had a client crossover between your services? Or are you thinking of branching out? Drop a comment below, and let’s talk about it.
And if you're building a creative career that doesn't fit into one neat box, go ahead and subscribe. You’re in the right place.
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