Breaking into sync licensing is no easy feat, but with the right approach, it’s possible to turn your music into a steady source of income.
Here's a quick breakdown of how I made it happen, and how you can too.
1. Build Relationships with Publishers
The key to success in sync licensing is understanding what publishers need. I reached out to publishers I already knew and asked what they were looking for.
Then, I researched their libraries to see what was missing. This helped me tailor my music to their needs.
2. Mix Genres to Stand Out
To get noticed in a crowded sync market, I experimented by mixing different genres and sounds.
This allowed me to create unique tracks that stood out, giving me a better chance of being placed in TV shows, movies, or commercials.
3. Stay Consistent
I locked in for four months, creating a steady flow of tracks to pitch to publishers. The more music you have, the more opportunities you create for yourself. Consistency was key to building a catalog that could attract attention.
4. Focus on Building a Catalog
Having a catalog of music is crucial. Instead of focusing on just a few tracks, I worked on creating a variety of songs.
This gave publishers options and increased my chances of getting placements.
5. Collaborate for Better Results
While working efficiently is important, collaboration can also help refine your music.
I worked with publishers who helped place my music, letting me focus on creating while they handled the pitching.
Is Sync Licensing Worth It?
Absolutely. If you’re consistent, build a solid catalog, and stay dedicated, sync licensing can be a lucrative career path.
The money moves well in this industry, and with persistence, you can build a sustainable income.
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