3 Things your music career needs to be successful
Today I want to highlight 3 things I feel every music career needs to be successful. In no way am I saying that these are the most important things, but they are crucial nonetheless.
We've all searched for our idol on the net and found countless posts and pictures as well as a long list of their greatest work. As an upcoming musician you need to take time out to figure out how to populate the page when people type in your name. As an exercise, type your name into Google and see what pops up. Typically you should see your social media sites as well as any music sites where your music is uploaded. You should also see some other websites including any articles that were written about you. Sadly, a lot of artists neglect this and it can have an impact when you show up on the radar of a potential investor or fan. As a musician you want people to immerse themselves in content about you. By the time they're done searching they should know all they need to about you.
If you don't have a Google presence fear not! There are a few things you can do to help your situation. Spend a bit of cash on and get yourself a domain. This will give your brand an official home where fans of your work can easily find new content. Submit your work as well as your profile to well known sites. Well known websites are already trusted by Google and will show up in search a lot faster than smaller sites. Getting write ups done about you or submitting your work to certain blogs will help you populate Google quite quickly. Lastly, have one name that people can use to search for you. Ensuring that you use one name with one spelling across all platforms will let Google know that there is one owner for all these accounts. This will make it a lot easier for people to find you when they search for you.
You are the brand
Understand that when people look for your work that everything they find about you feeds into their perception of you. If you have shoddy pictures on all your social platforms you run the risk of looking very unprofessional. Also ensure that you get help with your write ups if your English writing skills aren't up to scratch. We all slip up from time to time, but having someone to check up on your work can help you spot small errors. Effort in these small areas will give you the upper hand because when people look you up they aren't just looking at your music in isolation. People create a full image out of your music, write ups, images, videos and other various forms of content.
I was in the store with my girlfriend and we were looking for honey. It was a small item on the grocery list, but it was something that we don't buy often. We got to the aisle with the various spreads and syrups and came across two brands of honey that were about the same price. Our final decision was made based upon the design of the bottle and how appealing the package looked. This is how some people will come into contact with your brand. It would be a shame to chase away a potential fan based on a bunch of poorly taken photos or a website that takes forever to load. Take the time out to focus on the small yet important aspects of your brand.
Shake hands and kiss babies
This point was one that I never really understood until much later in my career as a music producer. I thought I'd be able to spend my days sending texts to potential clients and work remotely. Personally, I like my privacy and I protect it at all costs. I realized that I needed to get out when I hit a plateau in my growth. My beats were sounding the same and I was working with the same artists over and over again. I told myself that I would never be the type of person that would turn up at a club just to shake a few hands as that scene doesn't resonate well with me. I started attending networking sessions for artists and producers as well as workshops about the music industry. I forced myself to engage and over time it became easier. My circles grew and I attracted more fans and clients. It started getting to a point that I knew almost all the people at the event and a few people would recognize and approach me to have conversations.
Online growth is great and should never be underestimated, but there's something to be said about being in the presence of like-minded individuals and sharing your thoughts on a trending topic or finally putting a face to that name that you've been chatting to on a screen for so many months.
As i mentioned at the top of this post, these aren't the most important things to consider, but they're fairly important when trying to grow your career as a musician. If you're a musician and you want to reach out hen feel free to contact me on firstname.lastname@example.org